30 Jun Mazda named Manufacturer of the Year in the 2017 AM Awards
Mazda has lifted the title of Manufacturer of the Year at the 2017 Automotive Management Awards.
Following the fourth-generation MX-5’s unprecedented clean sweep of victories last year – taking the 2016 World Car of the Year, 2016 World Car Design of the Year and 2016 UK Car of the Year awards – it’s clear that Mazda’s driver-focused approach to its current model range is finding favour with judging panels and the general public alike.
In 2016 Mazda recorded 2.4 per cent year-on-year sales growth with retail sales increasing by 10 per cent in a UK market where total retail sales grew by just 2 per cent, while the launch next month of the all-new MX-5 RF Retractable Fastback will bolster the Mazda range to seven models, including the Mazda2, 2017 Mazda3, Mazda6, and both the CX-3 and CX-5 SUVs.
Mazda maintains a highly focused automotive philosophy which links every model in the company’s new-generation line-up. Its standout KODO – Soul of Motion design approach and its unique SKYACTIV Technology deliver entirely human-centred design and engineering ensuring Mazda’s customers benefit from elegant, refined and efficient cars which prioritise the Jinba-ittai car-and-driver-as-one driving experience exemplified by the MX-5.